Antitrust officials at the FTC are looking into Google. Background here and here.
Google, of course, is a big player in blogging, with its Blogger platform.
Now comes Reagan-era former FTC chairmen James C. Miller III and Daniel Oliver arguing in the Washington Examiner that against the FTC investigation, deriding it as “returning to its Star Trek law enforcement policies – that is, to boldly go where no agency has gone before.”
That’s a cheap shot. The FTC has to break new ground when monopolizers do. That would mean they are doing their job.
Miller and Oliver say that antitrust law “is for consumer welfare, not competitor welfare.” True. I totally agree with that. But Miller and Oliver go from there to a silly argument:
Has anyone heard consumers complaining about Google? We have not, probably because consumers are under no pressure to use Google. They do so because they get what they want from Google, and they get it for free.
Duh. So what? Consumers also don’t complain about predatory pricing – designed to drive out competitors. But consumers are sure hurt when competition eventually dries up.
I have no reason to think Google is engaging in any anti-competitive conduct. Time and time again, I see them on the anti-anti-competitive conduct side. But there’s no reason for the FTC not to look into it.
The best part of the op-ed is when Oliver and Miller disclose they are “advisers to Google,” and then immediately say, “but their thoughts and views are their own.”
Ha. Sure. Their arguments may still have merit regardless of their relationship to Google. But to lamely claim their opinions to be unfettered erases credibility in my book.
The real reason Google seems not to be a potential antitrust threat is that in the cyber world, today’s charging gorilla can quickly be hunched over wheezing (Microsoft, MySpace, and many others.)
But bellyaching about the FTC looking into it and doing their jobs is sorry work.