Posts Tagged ‘keywords’

Righthaven Rainmaking

Friday, August 6th, 2010

Searching for news on Righthaven on Google a couple days ago, I was greeted with a keyword ad from the Las Vegas law firm of Lewis and Roca, who is looking for some of the ever-expanding multitude of Righthaven defendants to come on as clients. Lewis & Roca’s landing page says:

Lewis and Roca has represented defendants in a substantial number of the cases filed by Righthaven to date in settlement negotiations and litigation. Lewis and Roca has formed a team to handle these cases in an efficient and effective manner.
Google keyword ad for Lewis & Roca: "Need Info on Righthaven? ... We defend copyright infringement cases filed by Righthaven."

Righthaven defense work is turning into a business of its own.